Inbound Marketing

Get found. Get customers. Get loyalty.
Get big.

Traditional advertising may not be dead, but it’s definitely on life support.

Today, successful companies use inbound marketing, an unbeatable way to reach prospects and customers—not by interrupting them with ad pitches, but by providing valuable, engaging information at every stage of the buying cycle.

This steady flow of content attracts leads, generates leads, nurtures prospects, delights customers — and builds your business.

The Inbound Approach

Inbound marketing represents a bold twist on traditional marketing, unifying the sales and marketing processes, and bringing together:

  • Lead generation
  • Lead nurturing
  • Email marketing
  • Search engine marketing and organic SEO
  • Social media marketing
HubSpot Inbound Methodology

It all starts with content and resources that your ideal customers are actively searching for. Once those prospects and customers opt into your marketing program to obtain that content, we continue delivering exceptional content to educate, convert and delight.

$20,000

The average amount companies save per year by investing in inbound marketing, versus traditional marketing.

How Inbound Marketing Works

Inbound marketing is about creating, managing and measuring online content to drive your sales. It’s how we turn your website visitors into customers and brand evangelists.

It’s the fast-track for building your brand and generating more leads. Here’s the action plan:

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1

Learn your needs.

We’ll work closely with you to understand your industry, challenges and goals.

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2

Define buyer personas.

Using a combination of interviews and research, we’ll develop a deep understanding of your current and ideal customers, and to create buyer personas (fictional representations of your key audience segments).

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3

Develop a comprehensive strategy.

Inbound marketing requires a thoughtful, cohesive plan that addresses your goals and appeals to your buyer personas. We’ll develop data-driven campaigns that cut out the guesswork and consistently provide measurable, actionable results.

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4

Create and deploy your content.

From landing pages and case studies to videos and emails, your inbound marketing plan will include a wealth of content. Our award-winning writers will create standout content that your prospects customers will love, and our marketing-savvy pros will deploy that content across exactly the right platforms—at exactly the right time for maximum impact.

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5

Refine the approach.

Every aspect of your inbound marketing campaign is data-driven, and we’ll keep a close eye on all the numbers to constantly refine your strategy and improve your results.

“madison/miles media’s inbound marketing strategy has been a critical part of our organization’s growth and increasing visibility in the North Texas area.”

Betsy MacKay, Health and Wellness Alliance for Children

Why HubSpot?

HubSpot Inbound Certification
HubSpot Certification
HubSpot Design Certification
HubSpot Partner Certified

Clients love madison/miles media because we don’t settle for anything less than the best. In fact, we’ve made it a habit to deliver award-winning work that generates results.

That’s why we’re thrilled to partner with HubSpot, the No. 1 provider of software for inbound marketing. With user-friendly software, robust built-in analytics and unparalleled resources, HubSpot exceeds expectations the same way we do.

Our entire creative team has earned HubSpot’s inbound marketing certification, and key employees have also earned certifications in HubSpot software.

Let’s put this powerful software and methodology to work for your business.